Recently Funded / VideoMining


By making grocery shopping smarter, customers can spend less time in the store and more time cooking and feasting. Meanwhile, retailers and brands can offer their customers more relevant products at a better value. It’s all thanks to improved in-store analytics, or the use of technology to better understand what consumers really need and want. Fundamental Financial recently partnered with a firm at the forefront of this emerging technology, Pennsylvania-based VideoMining Corporation.

By integrating marketing data deployed before customers hit the store with cutting-edge in-store analytics that track behavior at the store, this VideoMining offers incredibly deep buyer insights to the top 50 retailers and manufacturers across the $2 trillion consumer packaged goods industry.

Fundamental empowered this dynamic startup with an $850,000 asset-based lending facility. Proceeds support future growth while shifting debt away from a community bank that offered limited cash availability. If you or your clients need a flexible funding partner that moves at the speed of technology, contact Fundamental today.